AI & Software for Sports
Better performance. Smarter decisions. Deeper fan engagement.
We build performance analytics, fan engagement platforms, sports betting intelligence, and team management systems for sports organisations, media companies, and sports technology startups.
Industry challenges we solve
The real problems, not the ones that look good on slide decks.
Underutilised performance data
Teams collect vast amounts of player tracking, biometric, and video data — but lack the infrastructure to turn it into actionable coaching insights.
Fan engagement falling short
Fans want personalised, real-time experiences — not generic broadcast content. Delivering this at scale requires AI and data infrastructure.
Injury prediction and prevention
Injuries are the biggest performance risk in professional sport. Teams that predict and prevent injuries gain a measurable competitive advantage.
Scouting at scale
Identifying talent across global leagues and competitions requires processing thousands of hours of video and statistical data that manual scouting can't cover.
How we help
Proven solutions built on modern AI and software engineering, not off-the-shelf tools repackaged.
Performance Analytics Platform
Player tracking, biomechanical analysis, and performance trend dashboards that translate raw data into coaching decisions.
Injury Prediction Models
ML models combining workload, biometric, and movement data to flag elevated injury risk — enabling proactive load management.
AI Scouting & Talent ID
Video analysis and statistical models that identify talent across leagues — dramatically expanding scouting reach without proportional cost.
Fan Engagement Platform
Personalised content, real-time match statistics, fantasy integration, and interactive experiences that deepen fan loyalty.
Sports Betting Intelligence
Real-time odds modelling, in-play data feeds, and risk management systems for sports betting operators.
Team & Athlete Apps
Custom mobile applications for training management, recovery tracking, team communication, and performance review.
Results from the field
Concrete outcomes from real deployments, not illustrative scenarios.
32%
injury reduction
Predictive load management reduces soft tissue injuries for Premier League academy
ML workload model flagging elevated risk 5–7 days in advance — enabling proactive rest and modified training.
4x
scouting coverage
AI scouting platform expands talent identification coverage 4x
Video and statistical analysis covering 50+ leagues — surfacing previously overlooked talent at a fraction of manual scouting cost.
60%
fan app engagement increase
Personalised fan app drives 60% engagement increase
AI-curated content, real-time stats, and personalised notifications increased daily active users significantly.
Technologies we deploy
AI / ML
Video
Mobile
Data
Related industries
Ready to turn your data into a competitive edge?
We work with teams, broadcasters, and sports tech startups at every stage.
No commitment to start · NDA available on request · Senior engineers only